International Business - Cultural Issues Essay Example | Topics and Well Written Essays - 2000 words

International Business - Cultural Issues - Essay Example Culture is the mix of behaviors, thoughts, beliefs, symbols, and artifacts that are conveyed to people throughout an organization over time. Culture may include a belief about desired employee conduct. Keep communication channels open. Because an organization requires the cooperation of its members for survival, managers should encourage employee communication of its members for survival, managers should encourage employee communication. Committees, conferences and networks can all lay an important role in effective communication in organizations (Yvonne, 2000, p- 119). "A socially inherited body of sanctions and directives which define (he 'proper' and 'improper' ways of behavior" could help to highlight on one hand the complex environment to which one has to adjust; on the other, being assimilated by the individual, it functions part of the super-ego and conditions his tendency to autonomy." (Yvonne, 2000, p- 87) The important global pressures impacting International business practices in MNCs have grown in number, variety and complexity in recent times- thanks to the changes in information technology, dismantling of tariffs, differentiated labor laws, cultural and language barriers, bargaining practices etc. getting the right people with requisite skills, motivating them to accept the challenges in a foreign locale and extending family support through cultural orientation, language training and education assistance have become truly demanding. Any systematic study of a new geographic market requires a combination of tough mindedness and generosity. The appreciation of another way of life cannot develop when one is defensive about one's own way of life; it is necessary to be secure in one's own convictions and traditions. In additions, generosity is required to appreciate the integrity and value of other ways of life and points of view-to overcome the prejudices that are natural result of the human tendency toward ethnocentricity. When people from other countries like Chinese are haughty, patronizing, or arrogant, home-country ethnocentricity is probably contributing to the problem. Global marketers need to develop an objective standpoint that recognizes diversity and seeks to understand its origins. There are many paths to the same end in life. The successful global marketer knows this and rejoices in life's rich diversity. 4. High and low context cultures In a low-context culture, messages are explicit; word carries most of the information. In a high context culture, less information is contained in the verbal part of the message. Much more information resides in the context of communication, including the background, associations, and basic values of the communicators. In general, high context cultures function with much less legal paperwork than is deemed essential in low context cultures. Japan, Saudi Arabia, and other high context cultures place a great deal of emphasis on a person's value and

Analyse and 'Evaluate' the Business Strategy that J Sainsbury Ltd. has Essay

Analyse and 'Evaluate' the Business Strategy that J Sainsbury Ltd. has Pursued - Essay Example The strategic imperatives have shifted towards a priority emphasis in order to develop a superior capacity to reinvest the business model (Cravens, 2010, p.20). Sainsbury mission and goal is to become the first choice of its customers in terms of food, deliver products which are of outstanding quality and service available at a competitive cost by means of working in a simpler, faster and together. Sainsbury have made fundamental changes which have transformed the business but in the course of action the company has stayed true to its heritage. Sainsbury passion towards food at fair prices and its ethical approach have remained central for their success (J Sainsbury Plc, 2012). Figure 1: Business Strategy and Objectives (Source: J Sainsbury Plc-a, 2012) Bowman Strategic Clock The strategy clock which was coined by Cliff Bowman encouraged the mangers to consider competitive advantage with relation to cost advantage or differentiation (see appendix 1). It focuses on the price of the cu stomers and their perceived value of the goods and services. It has been argued that Sainsbury pursue a differentiation strategy while others might argue that it has adopted the low cost strategy. It could be however said that the organisation has adopted both differentiation and low cost strategy and can be termed as â€Å"stuck in the middle† (Mantle, 2012). Theories and Analysis SWOT Analysis has been performed in order to consider the internal and external factors of Sainsbury (See Appendix 3). J Sainsbury has been able to tackle the problem as it has been able to build the trust and can have faith on its customers at the worst condition. But the competition is also intense between the top four food retailers in UK and the hard discounters. It has been noted that Tesco and Asda are the top most retailers in UK and they have expanded in almost every part of the globe and this is where Sainsbury lacks and falls behind its current competitors (Mantle, 2012, p.7). Sainsbury c an try to overcome its weakness by applying its strength and overcome its threat by applying the opportunity. As per the TOWS Matrix, (Appendix 6) Sainsbury has a huge opportunity to tap the emerging nations with its diversified portfolio and with its good corporate image. The online shopping has evolved over the years and with a change in customers mind set and lifestyle, and is mostly dominated by the major food retailers (Mintel, 2011). It is the second largest food online retailer in UK and its business grew by 20% over the years (McGrath, 2012). Sainsbury is also trying to develop a presence in the drugstore category but it would result in huge risk for the company as Boots has already acquired a majority of the market share (Data monitor, 2002). To tackle the external environment PEST analysis has been conducted. Sainsbury needs to consider the external environment in order to proceed successfully and take measures of the upcoming shortfalls with respect to the external envi